Il Sole 24 Ore and the Financial Times, two of the world’s leading business news organisations, are creating a major series of digital events to discuss the most effective measures to relaunch the Italian economy after COVID-19, with a particular focus on reviving the global Made in Italy brand.
The opening day will be divided into two sessions. The first will involve government representatives and will be devoted to introducing the “New Deal” – the economic, export and technological innovation policies being discussed to revive the Made in Italy sector. The second session will gather institutional, business and finance leaders to discuss the key strategies being implemented, including communications for the rebranding Italy campaign, the use of Maeci (Ministry of Foreign Affairs and International Cooperation) funds, training for SMEs, the new Ice-Sace-Simest business development portal, development of marketplaces for e-commerce, virtual trade fairs and B2B, and subsidised financing instruments.
The digital event on the second day – The “3 Fs” of Made in Italy: Fashion, Furniture & Food – will begin by shining a light on Made in Italy Fashion & Luxury, with a special focus on the role of contemporary art and craftsmanship; the uniqueness of Italian manufacturing, from the top of range luxury brands to fabrics and other materials; and the resilience of the Italian fashion sector in the face of the pandemic.
This will be followed by a deep dive on restarting the Made in Italy Design sector, its key strength being its creativity. The panel will explore the areas to be developed and enhanced, the revolution within sale channels, generational change as a strategic lever for the relaunch, new strategies of internationalisation for Italian businesses, and the institutional support required.
The day will conclude with a session on Food & Wine, focusing on development, sustainability and innovation. Key sector representatives will discuss the restarting of the Hotel-Restaurant-Café [ho.re.ca.] channel, the wine economy, the role of designation of origin status [DOC / DOP] production, and the impact of the lockdown on exports.
The third day, “Italian Excellence in Manufacturing”, will focus on Italian technological excellence in the energy, pharmaceutical and aerospace sectors and look in a more general sense at the recovery in Italy’s manufacturing sector, the second largest in Europe.
For further information, please contact:
Ginevra Cozzi, Gruppo 24 ORE Press Office manager
Mob. +39 335 1350144 email: ginevra.cozzi@ilsole24ore.com
Amy Brazewell, Head of Marketing, Luxury, Retail and B2C, FT Live
Mob., +44 7702 762170 email: amy.brazewell@ft.com
Source: Il Sole 24 Ore Group
