The new logo represents the Identity and Culture of Made in Italy
“The Marchi Storici constitute the roots of that heritage of knowledge, skills, and ideas that shape national identity and the Italian savoir-faire, always focused on combining innovation and tradition.” This was declared by the Minister for Enterprises and Made in Italy, Adolfo Urso, as he opened the first National Meeting of the Young Group of the Associazione Marchi Storici d’Italia at Ministry of Enterprises and Made in Italy, emphasizing that “the goal of reaching one thousand historic brands is now within reach.”
Since April 16, 2020 – when the Special Register was established – 968 applications have been submitted, and 813 historic brands have been recognized.
The logo dedicated to the Young Group is a creative idea by Massimiliano Assi from DM Consulting in Rome, who has been collaborating with the Associazione Marchi Storici d’Italia since 2021.
“The desire to establish the Young Group of the Associazione Marchi Storici d’Italia stems from the awareness that our children and grandchildren will carry out business activities in contexts different from the ones we have worked in,” stated Italian Knight of Labor Armando de Nigris, president of the Young Group and vice president of the Association of Historic Brands of Italy. “Today, generational transition is a reality that affects not only large companies but also small and medium-sized enterprises: to preserve our heritage and our know-how, a systemic approach by the Government and Institutions is essential to encourage continuity. We must safeguard the ‘Italian way of doing things,’ because this has now become the distinctive element of Made in Italy,” he added.
“The goal is to strengthen collaboration between businesses, institutions, and youth organizations, addressing future challenges together with a shared vision. As young entrepreneurs, we are proud to be part of, or in the future potentially be part of, historic companies, an invaluable heritage of our country, drawing inspiration from the values of tradition, quality, and authenticity, while combining them with responsible innovation that looks to the future, always mindful of social and environmental impacts,” continued Federica Morgante, coordinator of the Young Group of the Associazione Marchi Storici d’Italia.
